Sunday, October 08, 2006
Girls are gamming more and more
New research has claimed that over two thirds of online gamers are women, in a survey conducted by Nielsen Entertainment. Called the Active Gamer Benchmark Study reports, it says 64 per cent of US internet gamers are female.
The research also shows that, although teenagers continue to comprise the largest percentage of active gamers, more than 15 million of these gamers, almost eight per cent, are now 45 or older.
While women make up nearly two-thirds of all online gamers, men still outnumber women in the overall video game universe by more than two to one.
Although older females make up the largest percentage of casual gamers, active gamer teens and young adults also comprise a considerable portion of this market, with more than half playing casual games an hour or more a week.
Full story at http://www.vnunet.com/vnunet/news/2165826/online-gaming-girl-geeks-beat
The research also shows that, although teenagers continue to comprise the largest percentage of active gamers, more than 15 million of these gamers, almost eight per cent, are now 45 or older.
While women make up nearly two-thirds of all online gamers, men still outnumber women in the overall video game universe by more than two to one.
Although older females make up the largest percentage of casual gamers, active gamer teens and young adults also comprise a considerable portion of this market, with more than half playing casual games an hour or more a week.
Full story at http://www.vnunet.com/vnunet/news/2165826/online-gaming-girl-geeks-beat
# posted by Peter Saville - IT Consultant @ 8:05 pm 
